Colby Brock

Colby Brock: From Viral Vine Star to Paranormal YouTube Icon

Early Life and Background

Colby Brock, born Cole Robert Brock on January 2, 1997, in Stanley, Kansas, USA, grew up in a Christian household alongside his older brother, Gage. He attended Blue Valley High School, where he met his future best friend and collaborator Sam Golbach. The two bonded over shared interests and would later form one of the most recognized duos in online entertainment.

Social Media Rise: From Vine to YouTube Fame

Colby and Sam first found fame on Vine in 2014, where their comedic and daring videos attracted over a million followers before the app shut down in 2016. Seizing the momentum, they transitioned to YouTube, launching their joint channel Sam and Colby. Their content shifted from humor to urban exploration and paranormal investigations, striking a unique chord with fans worldwide. As of 2025, their channel has grown to over 14 million subscribers and 2 billion views, making them leaders in the genre.

Solo Channel and Creative Expansion

In addition to their joint ventures, Colby runs his own YouTube channel, Colby Brock, where he shares personal vlogs, horror reaction content, and storytime videos. His solo channel has garnered over 3 million subscribers and continues to grow with engaging, personality-driven content.

XPLR: The Brand Behind the Movement

In 2017, Colby and Sam co-founded the XPLR clothing brand—short for "Explorer"—aimed at encouraging young people to seek adventure and challenge fear. The brand has expanded beyond apparel to include accessories and lifestyle products. By 2024, XPLR had generated $7.7 million in online sales and another $5.3 million through retail partners such as Zumiez and Hot Topic.

Personal Struggles and Cancer Battle

In February 2023, Colby revealed he had been diagnosed with testicular cancer. He underwent successful surgery and treatment and, by July 2023, announced he was cancer-free. He now uses his platform to spread awareness about men's health and encourages early checkups and self-care—turning a personal challenge into a powerful message of resilience.

Relationships and Life in Los Angeles

Colby currently lives in Los Angeles, where he continues to collaborate with Sam and other content creators. He’s a known animal lover with two dogs, Koki and Foxy. In early 2024, he went public with his relationship with model and influencer Malia Gee, and the couple frequently shares glimpses of their life together on social media.

Influence and Legacy

Beyond his online success, Colby Brock has become a symbol of authenticity, exploration, and personal growth. With a loyal global fanbase, he continues to inspire through creativity, vulnerability, and innovation. Whether it’s ghost hunting in abandoned asylums or launching a fashion label, Colby proves that fear can be a door, not a wall.